The Evolution of Casino Loyalty Programs
Casino loyalty programs have changed significantly over the decades, evolving from basic punch passes to sophisticated digital platforms that monitor player actions and likes. These schemes are created to incentivize frequent visitors with diverse benefits, including complimentary play, food, and private access to events. According to a 2023 research by the American Gaming Association, nearly 70% of casino visitors take part in some type of loyalty initiative, showcasing their importance in customer retention. One prominent individual in the casino loyalty environment is Jim Murren, previous CEO of MGM Resorts International,...